Foster a Heart
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During the month of October Desert Financial will match total donations dollar for dollar, up to $10,000 to the #LoveUp Foundation. Donations made will benefit children in the foster care system.

Loveup Story
Thank you Albertsons Safeway for helping us celebrate more than 200 foster families!
for helping us celebrate more than 200 foster families!
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forever families
Loveup Story
#LoveUp Story?
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Johnjay & Rich #LoveUp Foundation

The Johnjay & Rich #LoveUp Foundation was created to promote the #LoveUp Movement of spreading love and kindness.

We strive to be a force for positive change and impact the lives of children and adults in our community. It is our hope that all people in our community will be inspired by the #LoveUp Foundation to spread kindness and to positively impact children facing life in our foster care system. 

#LoveUp programs are funded by private and corporate donations, as well as the sale of #LoveUp shirts.

Why We #LoveUp for Foster Kids

Join our mission to support our most vulnerable children.

Join the #LoveUp Movement to support our community’s most vulnerable children.

Some of these foster children come with only the clothes on their back. Most of these kids have not lived what many of us would consider a “normal” life.

The #LoveUp Foundation strives to provide a sense of normalcy for these children by taking them to a ball game, throwing them a special Christmas party, inviting them to the State Fair, hosting them to a movie premier or just simply providing them the basic needs such as food, clothing and shoes.